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Judy Piatkus
The Entrepreneur
Judy's 10 Top Tips of the month for Aspiring Entrepreneurs
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Questions & Answers
Judy's 10 Top Tips of the month for Aspiring Entrepreneurs
1        You must believe in yourself. Becoming an entrepreneur is hugely empowering. Have confidence in everything you have learned and experienced in your life so far and go for it.
2        Learn as much as you can about the business or service you are planning to provide.   Ask the people you admire who already work in this sector for as much help, advice and information as you can. Don’t think you know it all already.
3        Realise that running your own business and doing it well is a major commitment.   It will give you the freedom to manage your hours and control your own time. But you won’t have a lot of time once you start your own business.  
4        Research your potential market thoroughly. Think particularly carefully about prices and pricing. How can you differentiate what you want to do from all the competition?
5        How comfortable are you with tolerating risk?   As the saying goes ‘if you can’t stand the heat, get out of the kitchen’.   Being an entrepreneur is heady and thrilling and definitely not a safe way to live.   Will you be comfortable not receiving a salary every month?
6        Are you comfortable with money?   Are you a saver or a spender? 
Good entrepreneurs have to balance those two characteristics. No entrepreneur ever has enough money for all the things they want to do. The important thing is to be able to manage the money you do have to best advantage.
7        Good marketing and PR is essential or no one will know you exist.   Work out how you will get your message across in a cost-effective way.
8        If you are not a natural salesperson or comfortable with selling, you may need advice or training on how to present your product or service to best advantage and how to deal with customers.
9        Being an entrepreneur is about persistence.   You have to keep going in spite of all the odds. You have to make decisions and follow them through. You have to enjoy solving problems.
10    Sometimes you have to earn less money to achieve more freedom.   Only you can decide if the trade-off will be worthwhile.
Judy Piatkus
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