I have just come back from a delightful week in Italy. Â
We stayed in a small village on one of the Italian lakes that we had never previously visited.
Each evening we wandered through the lively streets, enjoying the heat and the view and the excitement that is all part of the Italian experience.
It was very interesting observing how and why we chose the cafes and restaurants where we spent our money.
The first night we found a restaurant with very good food which was well priced.
We would have gone back again but for an unfortunate incident.
The loo door jammed and I got locked in.
When I finally was rescued (I wasn’t there too long), all the restaurant-owner could find to say was ‘that’s the second time that has happened this evening’.
As I wasn’t in America, I was not offered an apology, a free meal, a complimentary dessert or even a free coffee.
Would you go back to that restaurant?
The next night we tried a restaurant which was over-priced – possibly because it was included in the Michelin guide. Â
A third night we tried a smaller more homely restaurant and ate well-cooked food but the menu was fairly limited.
Finally, after looking in the guide-book, we found a well-priced family-owned restaurant with good ambience, delicious food, excellent service and a lovely vista.
We went back there for the next three nights, gradually working our way through the menu.
No wonder it had been in the village serving customers for 20 years.
Creating excellence in a business is about attention to every detail and getting many things right.
The businesses that pay attention to detail are likely to be around a long time, whatever the economic climate.
Is your business getting the details right?
Are you being included on the recommended list?
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